| Sweden Meets the Southwest
By Scott Blair How often do
you get to build a structure that people are so excited about, they camp out in
front of it for more than a week in anticipation of opening day?
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That was the good fortune at IKEA, a home furnishings mega-store that recently
opened its first Southwest store in Tempe.
"This building is so much
more than the usual big- box retail," said James Suft, president of Suft
Construction of Phoenix, the general contractor. "Everything on this project
is on a gigantic scale."
IKEA opened its first store in the United
States in 1985, and for the last 20 years it has had a gradual growth pattern
that led to only 20 U.S. stores being opened. However, the pace is picking up,
with several major stores opening this year, and several more planned for next
year.
Each store is the result of careful research and planning.
"The
Tempe store location was chosen for three main reasons: visibility, accessibility
and timing," said Doug Greenholz, IKEA's real estate manager. IKEA located
the Tempe store so that the distinctive colors of the brand can be seen clearly
by motorists, while providing easy access from several major highways located
nearby.
"The timing allowed us to open the Tempe store in only 17
months from the first negotiations with the site owner to the first customer's
purchase. That is one of the quickest build times of any IKEA store in the U.S."
Al
Consoli, senior associate at Greenberg Farrow of Somerset, N.J., the architect
of record, said the 17-month schedule was extraordinary. "It is even more
impressive when you consider the building is three times the size of an average
Home Depot," he added.
The architecture firm also designed the recently
opened stores in New Haven, Conn., and Philadelphia, as well as upcoming locations
near Atlanta, Boston and Chicago.
While the store's construction is of
a larger scale than the average big -box, it still shares some of the structural
characteristics, such as exterior walls formed by tilt-up panels on a concrete-poured
foundation. "The main difference in the design of the West Coast stores is
that there is a greater emphasis on tilt-up construction," Consoli said.
"Tilt-ups are more cost-effective in this climate, whereas insulated
metal wall panels are the most cost-effective choice in the Northeast." Suft
said: "Concrete is everywhere on this project, including the parking lot.
The lot is built to last forever, and was placed using a laser screed
lay-down machine, similar to what would be used for freeway construction."
The concrete foundation features an 11-in. slab on a 240,000-sq.-ft. footprint
for the 342,000-sq.-ft. store. The mezzanine level consists of a metal deck with
4 in. of concrete, and houses the store's 'vignettes,' where sample apartments
and rooms display the company's furniture and accessories.
A total of
28,000 cu. yds. of concrete was used on the entire project.
Greenholz said
the company's standards of design eliminate any wasteful or unnecessary embellishments
on >> the structure. For example, the interior features an exposed ceiling
with duct-work and other skeletal features visible to underscore the customer's
impression that they are getting more value for their buck.
The same IKEA
design principals used for IKEA's retail products are reflected in the architecture
of its stores. "Most retailers spend the money on designing the front exterior
of the store with as much visual impact as possible," Consoli said. "This
is because they are usually in a shopping center or mall with stores on either
side of them.
"IKEA, on the other hand, uses stand-alone buildings,
and it wants the whole structure to be a complete package. When you drive up to
an IKEA, you will view it from many vantage points, and from each side the IKEA-branded
image is instantly recognizable."
Since early in its history, IKEA
has adhered to a specific color scheme in all of its stores worldwide. "Samples
of the IKEA blue, yellow and gray were transmitted to Sweden for IKEA to spectrographically
analyze each sample for quality control," Suft said.
Suft Construction
set up a special Webcam with a camera pointed on the construction site 24 hours
a day. While the camera proved useful for eager customers to follow every step
of the construction, its real purpose was to allow IKEA staff in Sweden and Pennsylvania,
as well as the architect in New Jersey, to monitor the project's progress.
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